BILLINGSGATE

2004, LONDON, ENGLAND

CORPORATE ACTION

The ETC Company organized a panoramic video projection for both corporate events held at the fish market of Billingsgate in London.

Both events were planned for one evening; the organizer was the GSP Company. The theme of the first event, entitled Emerging Markets Ball was Brazil, the second — Swaps Ball — was a fantasy on the theme of Billingsgate, the fish and the life of London in the 17 century! Schedule for both events have developed by Mr. Ross Ashton and Mr. Paul Chatfield.

25 METERS IN WIDTH AND 7 METERS IN HEIGHT

Two 6-kilowatt projectors were installed on the bridge, partially separating the main pavilion in half. Dimensions of the finished projected image were 25 meters in width, 7 meters tall. In a kaleidoscope of static images have been provided two video windows for scrolling logos and video clips.

In advance graphic files were "filled" to both the projector, and then by using the ONLYQ System the images

were presented during the relevant events. Mrs. Karen Monid has programmed a series of images, and Mr. Bob Kronman was the equipment operator.

Mrs. Naomi Sadka, GSP project manager, commented: "Working with ETC team and with a panoramic projection was fantastic. The projection has helped to create the right atmosphere, and the effect was stunning. "